A Product launch party is an excellent way to showcase your product. Build a sensational hype around it. You can even acquire some sales right at the event. The more you can get people talking about the product the better. Both at the event and via social media it can be very beneficial for your party. These are the product launch party details we will be looking into.
- What venue to pick?
- Which Theme?
- Guest List
- Food and Drinks
- Party Favours
Here are some tips useless tips that might help.
Interesting Venue But Not more than your Product
An awesome venue for your product launch party certainly helps with the marketing. It even enhances the attendee experience. Nevertheless, you want a lot of emphases to be on the product, not the venue. Try to associate the product with the venue. If you’re releasing new software, then pick a venue that’s been used for tech shows.
Product Launch Party Theme
Of course, the theme should be related to the product or your industry. This event can be your opportunity to put your product on display. It will give your attendees real, hands-on play-time with your product. This will help you get your potential clients to get excited.
How do you throw a cheap launch party?
A cheap launch party is a simple party with limited facilities and a decent ambiance at the venue. Even the venue of the party is pretty decent making it very cheap for the organizer.
What should a product launch plan include?
The product launch party should include all the stakeholders and press personals to ensure that the product enters the market with a bang. The product launch party should also include a sample product with a presentation.
How do I launch a premium product?
For a launch of a premium product, one must ensure that all the big stakeholders are present in the launch. Also, the product should be widely marketed through attractive presentations at the launch party along with discounts.
How long should a product launch last?
The product launch should usually last for a maximum of 4 to 5 hours including all the press conferences, presentations, etc. The product launch shouldn’t be done in a hurry and hence 4 to 5 hours are more than enough for the launch.
Make a Flawless Product Launch Party Guest List
Inviting people to your product launch party should be strategic. You should invite people that already have an interest in your brand or product. Your guests can be your brand ambassadors. As they are people who are going to advocate for your product for it to remain in the marketplace. Your list should definitely include current customers, local celebrities, politicians, peers, local businesses who might use your product, and influencers.
Get Creative with Colours
Regardless of the budget or size of the event, colour is a very simple place to start. It may come across as suffocating if you blanket the room in your product’s signature colors, Instead, you can create a colour combo that will complement your color scheme without overshadowing it.
Engaging Entertainment for Your Party
Your new product launch event should be informative first and foremost. You should try to incorporate an entertainment element into it. Also, you can make it more fun and memorable. You can hire a standup comedian who can incorporate the product or the industry in some way or another into his routine.
Play with Your Food
Your menu should be paired according to your theme. You can make the menu sophisticated or playful and fun. Small bites are always a winning, creative launch party idea. You should surely try miniature versions of complete, composed entrees or fun carnival treats of cones of fries or mini corn dogs on a stick or mini burgers. It will definitely, give you the whole McDonald’s Event.
Don’t Forget The Sweet Tooths
Everyone loves dessert. Have a variety of them and sure that they are in a properly decorated area. Add some advertisements in the area as it is going to have a lot of crowds there. It is also an economical idea for a startup launch party.
Extra Social Media Activity Always Helps
Your goal is to market the product, at the product launch party. You will also have to market the event itself. In the weeks leading up to the big day, you need an online marketing strategy to attract attendees. You might wanna involve a combination of social media posts, email newsletters, press releases, and even offline methods. Your corporate event should get as much attention you can get.
Who Doesn’t Love Party Favours?
Assemble a surprising swag bag that guests will use for weeks to come. Include something edible and decadent chocolates, something to benefit the community such as Pura Vida bracelets, something practical as a Moleskine notebook, and you can also add a gift card to a local business. Don’t go for reusable totes as not everyone is going to carry someone else’s logo around. Instead, you can go for a craft bag made of recycled materials.